Productive Event Storming with Purpose

4 min read

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A well-run Event Storming session doesn't happen by accident. Learn how to define scope, gather the right people, set expectations, and create an environment where real insights emerge.

You walk into a meeting room, sticky notes in hand, ready to run an Event Storming session. Fifteen minutes in, you realize no one really knows why they’re here, half the team is distracted, and the conversation has already derailed into a debate about implementation details. Sound familiar? That’s what happens when you don’t prepare properly.

A great Event Storming session doesn’t just happen - it’s designed. The right people, clear goals, and a well-structured setup can mean the difference between an eye-opening discovery session and a frustrating waste of time. Here’s how to do it right.

How Big Is This Storm?

Event Storming can be as small as a single process or as expansive as your entire business domain. The trick is knowing how much ground you want to cover.

If you pick too broad a scope, you’ll drown in sticky notes. Too narrow, and you risk missing key dependencies. A good starting point? Pick a well-known but problematic process and let the discussion expand naturally.

Getting the Right People in the Room

The worst Event Storming sessions are the ones where half the key knowledge is missing. If your goal is to uncover how things really work, you need people who actually know.

Who Should Be There?

How Many People?

Too few, and you risk blind spots. Too many, and it turns into chaos. 6-10 people is a sweet spot, small enough to keep discussions focused, large enough to capture different perspectives.

No, This Isn’t a Regular Meeting

If someone shows up expecting a PowerPoint presentation or a list of pre-defined requirements, they’re in for a shock. Event Storming is messy, nonlinear, and often uncomfortable. People need to know that in advance.

What Participants Need to Know

Tools & Materials

Set the Stage

Before the session starts, make sure the physical (or virtual) space is set up for success. If it’s in-person, clear out tables and chairs - standing discussions are more dynamic. If it’s remote, set up a Miro or Mural board in advance so people aren’t fumbling with tools.

A well-prepared Event Storming session is like setting up a great dinner party: if you get the right people, the right setting, and the right expectations, the conversation will take care of itself.

Now, go make it happen.